Article Details

Now It's Personal: How Knowing an Ad is Targeted Changes Its Impact

Retrieved on: 2021-05-17 19:48:38

Tags for this article:

Click the tags to see associated articles and topics

Now It's Personal: How Knowing an Ad is Targeted Changes Its Impact. View article details on hiswai:

Excerpt

Firms evaluating marketing strategies should factor consumers' inferences about targeted ads into their advertising decisions, Shin says.

Article found on: insights.som.yale.edu

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up