Peaks and valleys: Ad spending trends around the world | Nielsen

Retrieved on: 2024-04-22 16:41:01

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Peaks and valleys: Ad spending trends around the world | Nielsen. View article details on HISWAI: https://www.nielsen.com/insights/2024/global-ad-spending-trends/

Summary

The article discusses the importance of competitive advertising intelligence in media planning, using spending data for strategy and optimizing campaigns across different industries and countries, with Netflix mentioned as an example.

Article found on: www.nielsen.com

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