P&G: Communicating 'superiority' of brands has been key to weathering price increases

Retrieved on: 2022-04-20 16:47:43

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P&G: Communicating 'superiority' of brands has been key to weathering price increases. View article details on hiswai:

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P&G made 130 basis points of gross productivity savings from overhead and marketing expenses. Pricing strategy. As well as investing in advertising ...

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