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Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue Find 'Smart Audiences'

Retrieved on: 2021-06-17 15:01:58

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Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue Find 'Smart Audiences'. View article details on HISWAI: https://variety.com/2021/tv/news/procter-gamble-marc-pritchard-advertising-smarta-audiences-1234999141/

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With more consumers latching on to their favorite video entertainment in digital fashion, advertisers have started to break away from older systems of ...

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