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Profitable personalization: boosting audience engagement with zero- and first-party data ...

Retrieved on: 2022-02-01 07:03:02

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Profitable personalization: boosting audience engagement with zero- and first-party data .... View article details on HISWAI: https://www.marketingdive.com/spons/profitable-personalization-boosting-audience-engagement-with-zero-and-fir/617805/

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Marketing news, voices and jobs for industry professionals. ... Allison Mezzafonte, a former media executive and now media industry advisor to ...

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