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Programmatic Prowess: Unleashing the Potential of Premium CTV Advertising, Index ... - Beet.TV

Retrieved on: 2024-04-02 21:26:09

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Programmatic Prowess: Unleashing the Potential of Premium CTV Advertising, Index ... - Beet.TV. View article details on HISWAI: https://www.beet.tv/2024/04/programmatic-prowess-unleashing-the-potential-of-premium-ctv-advertising-index-exchanges-hazan.html

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Rob Hazan from Index Exchange discusses the rise of premium CTV in digital advertising, emphasizing programmatic's targeting advantages and the need for standardization to improve the quality of advertising through real-time bidding and targeted advertising.

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