Q&A: Ulrich Gilot and Staffan Engström on elevating marketing to a strategic investment

Retrieved on: 2024-11-28 19:45:10

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Q&A: Ulrich Gilot and Staffan Engström on elevating marketing to a strategic investment. View article details on hiswai:

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Staffan: The marketing strategy depends greatly on a brand's size, life cycle stage, and competition, but all brands face a fundamental truth, as ...

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