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Retail media makes up 11% of global ad spend, GroupM says - Marketing Dive

Retrieved on: 2022-09-21 18:29:50

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Retail media makes up 11% of global ad spend, GroupM says - Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/retail-media-global-ad-spend-groupm/632269/

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This year's retail media spend represents 18% of global digital advertising and 11% of total advertising. GroupM estimates that retail media ...

Article found on: www.marketingdive.com

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