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SPH, GfK to debut new way of measuring Singapore media consumption for study

Retrieved on: 2021-02-01 07:06:53

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SPH, GfK to debut new way of measuring Singapore media consumption for study. View article details on HISWAI: https://www.straitstimes.com/business/companies-markets/sph-gfk-to-debut-new-way-of-measuring-singapore-media-consumption

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According to SPH chief commercial officer Ignatius Low, the new study will shed more light on media engagement and other qualitative aspects of ...

Article found on: www.straitstimes.com

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