Tag: Jonah Berger

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The evolution of brands like Michael Kors and Abercrombie & Fitch explains the downfall of some ...

Added to Collection on: 2019-04-20 00:41:15

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Brand
Culture
Fashion
Abercrombie & Fitch
Abercrombie
Symbol
Humans
Airhead
Jonah Berger
Status symbol
Berger

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Wharton School Press launches new virtual Meet the Authors series

Added to Collection on: 2021-01-22 17:15:00

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Jonah Berger
Mauro Guillén
Wharton School of the University of Pennsylvania
Katy Milkman
Peter Fader
Neuroscience
Business
Ivy League
Social scientists

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What Makes Some Ads More Shareable Than Others?

Added to Collection on: 2021-02-02 15:56:15

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Articles
Emotions
Human behavior
Subjective experience
Limbic system
Disgust
Sadness
Jonah Berger
Emotions and culture
Jonah Berger Berger

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The best marketing books of 2022 | TechRadar

Added to Collection on: 2022-03-07 21:00:53

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Marketing
Business process
Digital marketing
Online advertising
Business marketing
Direct marketing
Word-of-mouth marketing
Content marketing
Marketing plan
Jonah Berger
Marketing research
Outline of marketing

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