Tag: Source credibility

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Instagram influencers gain credibility when paid posts are disclosed

Added to Collection on: 2020-12-20 20:37:30

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Marketing
Public sphere
Celebrity
Belief
Communication
Persuasion
Source credibility
Internet celebrity
Celebrity branding
Social media
Sponsored post

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The Power of Beauty Vloggers: Driving Purchases in the Cosmetics Industry - BNN Breaking

Added to Collection on: 2024-02-08 13:11:35

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Social influence
Belief
Media studies
Social psychology
Parasocial interaction
Celebrity
Source credibility
Internet celebrity
Influencer marketing
Credibility
Consumer behaviour
Vlog

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