Tag: Vickrey auction

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Why In-App Header Bidding Isn't Really Header Bidding (Yet)

Added to Collection on: 2018-12-28 02:00:00

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Marketing
Market economics)
Microeconomics
Smaato
Auction
Auction theory
Auctions
Bidding
Real-time bidding
Vickrey auction

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The Rise of True In-App Header Bidding: Q&A with Freddy Friedman, Smaato

Added to Collection on: 2019-07-08 08:56:15

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Marketing
Game theory
Microeconomics
Auctions
Shop at Bid
Bidding
Vickrey auction
Austrian Schilling
Smaato There

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Incentives Are Great But They Don't Always Serve the Advertiser's Interests

Added to Collection on: 2021-02-10 18:22:30

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Marketing
Auctions
Pricing
Bid shading
Shop at Bid
Online auction
Bidding
Vickrey auction
John Donahue

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Google Switches AdSense To A First-Price Auction | AdExchanger

Added to Collection on: 2021-10-07 18:00:00

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Alphabet Inc.
Companies
Digital marketing
World Wide Web
Google AdSense
Google
Business models
Online advertising
Auction
Vickrey auction
AdMob

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The 'RIGGING' of the online advertising market by Google | Nokia News

Added to Collection on: 2022-01-14 17:19:57

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Companies
Marketing
Economics
Auction
Google
Bidding
Ben Bernanke
Vickrey auction
Bid rigging

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