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Technology Gets The Headlines, But Relationships Remain The Foundation - Forbes

Retrieved on: 2024-04-01 14:32:57

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Summary

The article emphasizes the importance of maintaining human interactions in digital marketing, as technological advancements in customer service and online shopping enhance efficiency but cannot replace the customer satisfaction derived from personal touchpoints. Office Depot's perspective highlights an omnichannel approach that values customer relationships and experiences, balancing tech and human elements for customer loyalty.

Article found on: www.forbes.com

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