Article Details

The $40.9B Shift to CTV Advertising Marketers Can't Afford to Ignore - MarTech Cube

Retrieved on: 2024-09-05 18:33:19

Tags for this article:

Click the tags to see associated articles and topics

The $40.9B Shift to CTV Advertising Marketers Can't Afford to Ignore - MarTech Cube. View article details on hiswai:

Summary

The article discusses the rapid growth of Connected TV (CTV) advertising, emphasizing the importance of data-driven marketing and first-party data for targeted and personalized advertising. This aligns with MarTech concepts and tags such as market segmentation, personalized marketing, and data-driven strategies.

Article found on: www.martechcube.com

View Original Article

This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up