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The Curtain Falls On GARM – Revealing Industry-Wide Brand Safety Issues - Forrester

Retrieved on: 2024-08-15 14:35:18

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Summary

The article discusses the downfall of GARM, emphasizing the need for brands to manage their own brand safety rather than relying on external bodies. It highlights the limitations of current technological solutions like NLP. These concepts are linked to online advertising, product management, and communication design, relevant to the WFA and brand safety.

Article found on: www.forrester.com

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