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The Media Leader: 'Rinse and repeat' approach to radio ads is not the answer - Mediatel

Retrieved on: 2022-03-15 04:32:07

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The Media Leader: 'Rinse and repeat' approach to radio ads is not the answer - Mediatel. View article details on HISWAI: https://mediatel.co.uk/news/2022/03/14/rinse-and-repeat-approach-to-radio-ads-is-not-the-answer/

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Radio listeners tend to highly loyal and should be approached with care by advertisers. As a long-time advocate of dynamic and creative advertising, ...

Article found on: mediatel.co.uk

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