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The PESO Model Turns 10: How To Apply It In Your Communication Strategies - Forbes

Retrieved on: 2024-07-09 20:03:25

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Summary

The article discusses the PESO model's impact on digital marketing strategies over the past decade, including its integration of paid, earned, shared, and owned media for effective communication. Connected tags like 'Marketing strategy', 'Customer engagement', and 'Native advertising' reflect the model's emphasis on diverse media channels to enhance customer experience and business outcomes.

Article found on: www.forbes.com

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