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The 'reliability and quality' of news content plays a significant role in achieving brand safety - Digiday

Retrieved on: 2021-11-03 04:04:45

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The 'reliability and quality' of news content plays a significant role in achieving brand safety - Digiday. View article details on hiswai:

Excerpt

The bottom-line finding is that the source of the news a brand appears in is more important than the content around the ad.

Article found on: digiday.com

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