Tom Goodwin on Why Digital Ads Fail: Time to Rethink Creativity and Cut the Complexity

Summary

Tom Goodwin asserts that while digital advertising offers precision and data, it is fundamentally flawed due to over-reliance on metrics like CTRs and ineffective hyper-targeting. He champions a return to the creative storytelling seen in traditional media for impactful, broad-reaching ads. Tags: Online advertising, Advertising, Digital marketing, Targeted advertising, Television advertisement, Personal advertisement, Tom Goodwin