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Retrieved on: 2018-02-18 18:52:30
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<div>Advertisers are embracing them as an <b>alternative</b> to the traditional <b>currencies</b>. Set-top-box data can already provide census level coverage for pay-TV channels in many markets, and Smart TV data covers free-to-air channels for millions of households. It is likely as these datasets grow in coverage of the ...</div>
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