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Topgolf's Fortnite treatment shows a trend in user-generated content marketing

Retrieved on: 2024-09-26 21:05:03

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Summary

The article explores how Epic Games and tools like Unreal Editor for Fortnite can transform content marketing by allowing brands to create engaging, game-based experiences. This approach, exemplified by projects like the Topgolf island, aligns Epic’s ecosystem with marketing strategies that integrate gaming and storytelling for deeper audience engagement.

Article found on: www.sportsbusinessjournal.com

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