Article Details
Retrieved on: 2018-04-20 00:52:30
Tags for this article:
Click the tags to see associated articles and topics
Excerpt
<div>Disclosing additional information and bringing more <b>big data analytics</b> to media planning can help advertisers shift budgets to new tactics. While the fixed budget may move from a small handful of publishers to a wider set, these publishers' revenues increase with this shift. In short, transparency, an ...</div>
Article found on:
This article is found inside other hiswai user's workspaces. To start your own collection, sign up for free.
Sign UpAlready have an account? Log in here