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Understanding Rules- vs. Intent-Based Marketing Personalization - CMSWire

Retrieved on: 2021-12-08 02:22:22

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Understanding Rules- vs. Intent-Based Marketing Personalization - CMSWire. View article details on HISWAI: https://www.cmswire.com/digital-marketing/understanding-rules-vs-intent-based-marketing-personalization/

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... what the most relevant experience is for a customer, he added. ... experience based on the customer's in-the-moment intent, Conn said.

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