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Unilever Builds Blockchain With IBM, Threatens To Pull Billions In Ad Spend

Retrieved on: 2018-02-12 12:07:30

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<div>The project, which will roll out in several phases, officially launched Saturday. The second phase provides a daily reconciliation of the audience based on a <b>smart contract</b>, and guidelines, agreed upon by all the companies involved. Any discrepancies in the contract are resolved the same day, so none ...</div>

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