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Warner Bros. Discovery unveils first-party data platform to unify video | Marketing Dive

Retrieved on: 2024-04-29 23:45:12

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Warner Bros. Discovery unveils first-party data platform to unify video | Marketing Dive. View article details on hiswai:

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The article discusses Warner Bros. Discovery's launch of Olli, a first-party data platform aimed at enhancing digital advertising through targeted campaigns without relying on cookies, addressing Internet privacy and transitioning towards a post-cookie ad future.

Article found on: www.marketingdive.com

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