What Brand Lift Research Reveals About How Marketing Performs

Retrieved on: 2021-04-14 16:52:30

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Marketing

Brand management

Advertising management

Touchpoint

Paul Talbot

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What Brand Lift Research Reveals About How Marketing Performs. View article details on HISWAI: https://www.forbes.com/sites/paultalbot/2021/04/14/what-brand-lift-research-reveals-about-how-marketing-performs/

Excerpt

Menon: Our norms for digital advertising show that effectiveness did not shift much in 2020, online ads cut through as well as ever. There were concerns ...

Article found on: www.forbes.com

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