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What Pepsi's deal with a Fox game show says about the soda's new marketing approach

Retrieved on: 2021-01-26 14:09:17

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What Pepsi's deal with a Fox game show says about the soda's new marketing approach. View article details on hiswai:

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But the soda brand is trying harder than ever to reach drinkers in non-traditional ways as TV ad-skipping proliferates and media channels fractionalize.

Article found on: adage.com

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