Article Details

Where Beauty and Technology Converge - WWD

Retrieved on: 2024-02-14 16:50:36

Tags for this article:

Click the tags to see associated articles and topics

Where Beauty and Technology Converge - WWD. View article details on HISWAI: https://wwd.com/business-news/business-features/generative-ai-beauty-fashion-perfect-corp-1236191015/

Summary

Augmented reality (AR) is revolutionizing retail and beauty through personalized shopping experiences online, as highlighted by Perfect Corp.'s CEO Alice Chang. AR and generative AI are enhancing consumer engagement and behavior by offering virtual try-ons and personalization, leading to higher conversion rates and lower return rates.

Article found on: wwd.com

View Original Article

This article is found inside other Hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up