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Where performance marketing goes next - WARC

Retrieved on: 2024-04-08 16:59:36

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Where performance marketing goes next - WARC. View article details on HISWAI: https://www.warc.com/newsandopinion/opinion/where-performance-marketing-goes-next/6631

Summary

The article discusses the evolution of digital advertising in performance marketing, addressing AI, privacy-centric tracking, long-term strategies, retail media influence, and sustainability, relevant to business processes in digital marketing and customer relationship management.

Article found on: www.warc.com

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