Why Kurt Geiger Scrapped its In-House Marketing Solution - Total Retail

Retrieved on: 2024-02-27 18:59:14

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Why Kurt Geiger Scrapped its In-House Marketing Solution - Total Retail. View article details on HISWAI: https://www.mytotalretail.com/article/why-kurt-geiger-scrapped-its-in-house-marketing-solution-for-wunderkinds-guaranteed-outcomes/

Summary

The article discusses the transition in digital marketing from third-party cookies to first-party data, using the case of UK retailer Kurt Geiger's adoption of Wunderkind's Identity Network to enhance targeted advertising and conversion marketing.

Article found on: www.mytotalretail.com

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