Why marketers should understand the differences between CTV and OTT

Retrieved on: 2024-02-07 20:46:46

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Digital television

Internet broadcasting

Television technology

CTV Television Network

Digital marketing

Television advertisement

Streaming television

Targeted advertising

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Why marketers should understand the differences between CTV and OTT. View article details on HISWAI: https://www.insiderintelligence.com/content/why-marketers-should-understand-differences-between-ctv-ott

Summary

The article distinguishes between CTV and OTT advertising in the context of digital television and online advertising. It discusses device-specific viewer behaviors and implications for marketers in targeting ads through platforms like Netflix.

Article found on: www.insiderintelligence.com

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