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Why Media Brands are the New Contextual Targeting of the Cookieless Future

Retrieved on: 2024-04-01 20:33:48

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Why Media Brands are the New Contextual Targeting of the Cookieless Future. View article details on HISWAI: https://www.hospitalitynet.org/opinion/4121219.html

Summary

The article discusses an innovation strategy for hotels to use media brands for contextual targeting in advertising, a crucial pivot as the online advertising landscape shifts away from third-party cookies towards targeted and privacy-conscious marketing.

Article found on: www.hospitalitynet.org

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