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Why we need to shift conversations from brand safety to suitability | Marketing-Interactive

Retrieved on: 2024-01-26 16:12:10

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Why we need to shift conversations from brand safety to suitability | Marketing-Interactive. View article details on HISWAI: https://www.marketing-interactive.com/brand-safety-conversation-suitability

Summary

Mattias Spetz emphasizes shifting focus from brand safety to suitability in digital marketing, touching on themes like communication design and online advertising strategies, particularly as Channel Factory eyes growth in Southeast Asian markets like Indonesia.

Article found on: www.marketing-interactive.com

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