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'You need strategic clarity': PepsiCo, Vodafone and British Gas on building effective sports ...

Retrieved on: 2024-05-16 17:04:51

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The article discusses the role of digital marketing in enhancing brand value through sports sponsorships, as seen in the strategies of brands like PepsiCo and Vodafone. Tags highlight brands, key figures, and concepts related to advertising and sponsorships.

Article found on: www.marketingweek.com

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