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A Risk-Reward Reset: Getting Serious About Social Media - Pharmaceutical Executive

Retrieved on: 2024-09-14 09:39:31

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Summary

The article examines how social media can impact pharmaceutical companies through disinformation and security threats, emphasizing the importance of a holistic digital marketing approach. Tags highlight relevant themes like social media analytics and cybersecurity, with a case study on Eli Lilly.

Article found on: www.pharmexec.com

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