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Absolut returns to Coachella with metaverse activation, content series - Marketing Dive

Retrieved on: 2024-03-28 16:10:23

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Summary

Absolut Vodka integrates its "Journey to the Cosmos" initiative into a metaverse experience via Spatial, moving from Decentraland, as part of its marketing activation at Coachella, featuring content with podcaster Matt Rogers.

Article found on: www.marketingdive.com

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