Article Details

Absolut returns to Coachella with metaverse activation, content series - Marketing Dive

Retrieved on: 2024-03-28 16:10:23

Tags for this article:

Click the tags to see associated articles and topics

Absolut returns to Coachella with metaverse activation, content series - Marketing Dive. View article details on HISWAI: https://www.marketingdive.com/news/absolut-land-vodka-coachella-digital-metaverse-activations/711616/

Summary

Absolut Vodka integrates its "Journey to the Cosmos" initiative into a metaverse experience via Spatial, moving from Decentraland, as part of its marketing activation at Coachella, featuring content with podcaster Matt Rogers.

Article found on: www.marketingdive.com

View Original Article

This article is found inside other Hiswai user's workspaces. To start your own collection, sign up for free.

Sign Up