Adidas' CEO is failing his brand with his exclusively digital mindset - Marketing Week

Retrieved on: 2022-07-22 15:05:25

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Adidas' CEO is failing his brand with his exclusively digital mindset - Marketing Week. View article details on HISWAI: https://www.marketingweek.com/ritson-adidas-media-neutrality/

Excerpt

Media neutrality allows a company to get its strategy work done first and then worry about which media will deliver that strategy best and for ...

Article found on: www.marketingweek.com

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