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African consumers remain loyal to non-African brands

Retrieved on: 2024-06-10 19:49:19

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Summary

The article emphasizes the influence of foreign brands, like Coca-Cola and Netflix, on African markets, while detailing the popularity and contributions of indigenous brands such as MTN. Tags and key concepts reflect the intersection of global brand influence and regional consumer behavior in Africa, highlighting the competitive landscape involving local and non-African entities.

Article found on: african.business

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