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Retrieved on: 2025-02-25 20:34:01
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Summary
The article analyzes 'Influencer marketing,' highlighting AI-powered virtual influencers like Miquela's potential to harm brand trust more than human influencers. The study, led by Sian Joel-Edgar, warns brands about the risks associated with virtual influencers. Tags such as 'Social influence, Virtual influencer, Miquela' relate to this exploration of evolving marketing strategies.
Article found on: news.northeastern.edu
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