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Alexia Howard from Sanford C. Bernstein: Millennials are a generation that is not very loyal to brands

Retrieved on: 2024-03-24 20:41:33

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Alexia Howard from Sanford C. Bernstein: Millennials are a generation that is not very loyal to brands. View article details on HISWAI: https://www.produ.com/mercadeo/noticias/alexia-howard-from-sanford-c-bernstein-millennials-are-a-generation-that-is-not-very-loyal-to-brands/

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For example Kraft, that has been consolidated in the market using the same marketing strategy, must now rethink its position. Growth of social ...

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