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Amazon Marketing Strategy: Case Study (2024) - Business Model Analyst

Retrieved on: 2024-05-21 19:38:39

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Summary

The article primarily discusses Amazon's marketing strategies, which illustrate how leveraging concepts like market segmentation, demographics, psychographics, and customer experience drives customer satisfaction and brand loyalty. Though centered on Amazon, these principles are equally relevant for Netflix's marketing efforts.

Article found on: businessmodelanalyst.com

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