Apothékary's Ulta Debut Marks a Shift Toward Herbal Wellness Solutions | BeautyMatter

Summary

The article discusses Ulta Beauty's integration of wellness products, such as Apothékary's herbal tinctures, aligning with the "sober-curious" trend. It highlights the growing intersection of beauty and wellness, akin to a workout's holistic benefits. Tags like 'Bolingbrook, Illinois' and 'Ulta Beauty' relate to the physical location and company, while 'wellness' and 'herbal medicine' underline the article's focus on holistic products.