Are SEO Tools Ready For The AI Search Era? - G2 Learning Hub

Summary

The article discusses how AI is disrupting SEO by changing search dynamics, moving focus from traditional keywords to semantic search and user intent. Tags like "Online advertising, Digital marketing, and Search engine optimization" highlight the evolving strategies needed to maintain search visibility. With AI's influence, SEO strategies and tools, including SEMrush, are adapting, as discussed by experts like Britney Muller. The integration of AI is prompting a reassessment of SEO's future, especially in measuring brand visibility and optimizing for more than just Google.