BMW shifting strategy away from esports sponsorships - Sports Business Journal

Retrieved on: 2023-01-11 17:46:57

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BMW shifting strategy away from esports sponsorships - Sports Business Journal. View article details on HISWAI: https://www.sportsbusinessjournal.com/Daily/Issues/2023/01/11/Esports/bmw-moving-away-esports-sponsorships.aspx

Excerpt

is veering its marketing strategy away from esports specifically. A BMW spokesperson told SBJ, “Our focus has shifted from esports to other ...

Article found on: www.sportsbusinessjournal.com

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