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Book Review | Brands and the Brain: What can neuroscience teach us about brand building

Retrieved on: 2022-06-30 13:11:27

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Book Review | Brands and the Brain: What can neuroscience teach us about brand building. View article details on HISWAI: https://www.firstpost.com/art-and-culture/book-review-brands-and-the-brain-what-can-neuroscience-teach-us-about-brand-building-10855581.html

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How do companies leverage insights from neuroscience to build brands? Why do brand managers need to know how the brain works?

Article found on: www.firstpost.com

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