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Britain's biggest advertising boss: Life at the top is unrelenting - The Times

Retrieved on: 2025-04-05 20:56:05

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Britain's biggest advertising boss: Life at the top is unrelenting - The Times. View article details on hiswai:

Summary

The article highlights Mark Read's leadership at WPP amid challenges like share declines and rival mergers. Emphasizing AI integration, including a digital twin for marketing, he navigates critiques from peers like Martin Sorrell.

Article found on: www.thetimes.com

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