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Byron Bay ghost stores cause consumer outrage over misleading marketing - ABC News

Retrieved on: 2025-02-08 20:28:53

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Byron Bay ghost stores cause consumer outrage over misleading marketing - ABC News. View article details on hiswai:

Summary

The article discusses the misuse of the Byron Bay name in marketing, raising issues related to intellectual property law. Local figures like Jan Barham emphasize the need for legal protection against misleading branding practices exploiting the Byron Bay 'vibe' without rightful association or benefit.

Article found on: www.abc.net.au

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