Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap | Marketing Dive

Retrieved on: 2022-02-11 14:46:22

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Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap | Marketing Dive. View article details on hiswai:

Excerpt

Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing.

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