Channel 4 CEO Explains Why Digital Eyeballs Are Worth More to the U.K. Broadcaster

Retrieved on: 2024-09-17 15:25:59

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Channel 4 CEO Explains Why Digital Eyeballs Are Worth More to the U.K. Broadcaster. View article details on hiswai:

Excerpt

Channel 4 CEO Alex Mahon discussed digital advertising at the RTS 2024 London Convention.

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