Choice Hotels relaunches upper upscale soft brand Radisson Individuals - Hotel Dive

Summary

The article discusses Choice Hotels' relaunch of the Radisson Individuals brand, emphasizing immersive and uniquely designed upscale hotels. These reflect lifestyle trends by offering individualized, local experiences, resonating with consumer demand for unconventional accommodations. Tied to the concept and tags, it underscores Choice's expansion into lifestyle-centric, upper-tier hotel markets alongside brands like Radisson Blu and Radisson Red.